The Cochrane Schizophrenia Group

Social Media Strategy for the CSzG

on May 24, 2013

By Angelique Bodart, Editorial Assistant for the CSzG

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

It wasn’t too long ago that I decided we needed a plan, a social media plan, to get in touch with you, the Cochrane review readers and writers.  So far we’ve been sticking to our more structured tweeting approach with a different topic each day; tweeting more often (sometimes we do twitter on); blogging to make sure you get a flavour for what we do and who does it; setup a private LinkedIn Group for our members to discuss and comment on the articles we tweet.  So, how’s this all working out for us so far?

In February 2013 we had…

Media Platform

Number of users

Twitter

296 Followers

Facebook Page

0 Likes

Website

441 (approx.)

…and were getting…

Media Platform 

Number of ‘views’ in total
(clicks on posted URLs, pages, posts etc.)

Twitter

47

Facebook Page

8

Website

708

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Now we have…

Media Platform

Number of users

Twitter

394 Followers

Facebook page

31 Likes

*New LinkedIn Group

77 Members

*New WordPress Blog

408 Followers
6 Contributors

Website

536 (approx.)

…and we are now getting…

 Media Platform

Average Number of ‘views’ a month in total
(clicks on posted URLs, pages, posts etc.)

Twitter

200

Facebook Page

10

*New LinkedIn Group

30

*New WordPress Blog

560

Website

700

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Wow!  In some cases we need to do some more work to reach you, for example on Facebook.  Whereas in other cases, we have soared or by entering a new social media platform have managed to reach lots of new people interested in what we do.  Now we need to work out how this has affected reviews.  Are we the most popular Group in Cochrane town?  Possibly not yet but we will be fighting our way to the top with a bunk-up from you.

Now, these are all just facts and figures.  What I want to know is how is our work really affecting what you do.  We’ve heard from Mahesh, an Editor for our Group and practitioner, and Jennifer, a Junior Doctor using Cochrane reviews to guide her practice but what about you.

Have we changed your practice?
Have you decided to do a review or peer review with us after what you’ve read?
Have we made you go to your doctor and demand a change in your or some one you care for’s antipsychotics?
Have you decided to try out dance, drama or vitamin E to help alleviate the stress and symptoms of schizophrenia?  

Tell us by commenting on this post or contact us directly on cszg@nottingham.ac.uk, we would love to hear your feedback.  If you have suggestions for improvement also help us out, we’re are more than open to suggestions, we welcome them.


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