The Cochrane Schizophrenia Group

The results of the CSzG 90-day social media strategy

The pilot results were considered and a plan was put in place.

We were going into the unknown, so we went for a 90-day plan to try some things out and see if our aims and expectations were realistic.  The plan was introduced at the end of April 2013 and mentioned in the post Social Media Strategy for the CSzG with a bit about our progress so far.  So what’s been happening over the last three months?  How successful have we been in the eyes of the online social world?

Social Media strategy proposal Apr 2013

Social Media strategy report July 2013

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Cochrane through the eyes of Google Trends

The Lancet Logo BW

The Lancet Logo BW (Photo credit: ColaLife)

By Lewis Timimi, Work Experience at CSzG

Google is used so frequently and widely across the world that it has, in recent years, become a great tool for monitoring public interest. Jumping on the back of this, Google launched its own free service, which publishes a range statistics on popular Google searches, called Google Trends. Using Google Trends, it’s possible to see how interest in a specific subject has changed, worldwide, over almost 10 years (data starts from 2004). But can Google Trends tell us anything about online interest in Cochrane?

Well, we searched for a range of different Cochrane related phrases through Google Trends. The results were pretty consistent. They showed a steady decline in the number of searches for Cochrane, both across the UK and worldwide. In fact, searches for “Cochrane library” had decreased by around 75% since the start of 2004. It doesn’t sound too good. Read the rest of this entry »

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Twittering about severe mental illness

By Angelique Bodart, Editorial Assistant for the CSzG

The Bipolar Detective

The Bipolar Detective (Photo credit: chris.bburn)

Yesterday (5th June 2013) I went along to some Cochrane training, put on by the authors of Evidently Cochrane, on using social media to improve our Group’s online presence.  Simple things, nothing dramatic involving hidden agendas or anything, just general usage tactics like Symplur for finding the major influences within health care to notify them we exist, and tweeting something multiple times but in different ways to reach different groups.  I tweeted the topics and tips discussed throughout the day (check out #cochranesm); my first time tweeting at an event.  It was all very exciting.  One question that came up a lot was “what’s the impact?”.   Read the rest of this entry »

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Social Media Strategy for the CSzG

By Angelique Bodart, Editorial Assistant for the CSzG

Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

It wasn’t too long ago that I decided we needed a plan, a social media plan, to get in touch with you, the Cochrane review readers and writers.  So far we’ve been sticking to our more structured tweeting approach with a different topic each day; tweeting more often (sometimes we do twitter on); blogging to make sure you get a flavour for what we do and who does it; setup a private LinkedIn Group for our members to discuss and comment on the articles we tweet.  So, how’s this all working out for us so far? Read the rest of this entry »

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Social Media re-launch

We have our fingers in a few social media pies, Twitter, Facebook and our own website branch of the Cochrane Collaboration, but how do we make the most of them?  How do we make what we do accessible and interesting to you – the patients and clinicians – within the field of mental health, and more specifically, schizophrenia?  At the UK Cochrane Centre’s 21st Anniversary event in Oxford there was a significant focus on using social media and normal language to communicate and promote the work conducted by our reviewers.   With this in mind, we aim to improve the presence of the Cochrane Schizophrenia Group online beyond reviews, and we want you to help. Read the rest of this entry »

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